“Representation of the world, like the world itself, is the work of men; they describe it from their own point of view, which they confuse with the absolute truth.” Simone de Beauvoir – The Second Sex, 1972:175.
Rosemary Betterton (ed.) (1987) Looking On: Images of Femininity in the Visual Arts and Media. London: Pandora Press.
Pg 1
“The ways in which women are represented in advertising, the news media, fine art and pornography have become the subject of attack, debate and analysis. Given the omnipresence of the female image in modern capitalist culture, this is hardly surprising.”
Impossible to avoid being faced with images of femininity. They tell us how to behave, look, how we should expect to be seen and treated. Can we change the way that visual images of femininity work? Can we change how these images are constructed?
Pg 2
Need to pay attention to how these images “produce meaning and circulate ideologies”.
Pg 3
Various feminist critical perspectives – sometimes conflicting. But shared aims – eg. giving space to women’s own expression in cinema, art, writing, peformance. Claiming a voice in the cultural sphere.
“But femininism has also recognised that women are already ’spoken’ and made visible within mainstream culture: women are the ever-recurring subject of novels, films, poems, paintings and advertisements.” – what is necessary is balancing a deconstruction of these with a construction of new forms of representation.
How can women produce and take possession of their own images?
Pg 7 – Constructing femininity
“‘[B]eing a woman’ always means more than simple biological existence.”
Femininity is closely tied to how the body is perceived and represented.
“There is a long history of imagery in religion, in literature and in art, which links feminine qualities and characteristics with what was supposed to be the frailty and capriciousness of women’s bodies. Whereas men are more frequently judged by their social status, intellect or material success, women are commonly defined in terms of their appearance and relationship to men, as a glance through any current newspaper still shows.”
“The visual is particularly important in the definition of femininity, both because of the significance attached to the images in modern culture and because a woman’s character and status are frequently judged by her appearance.”
(“To cite an extreme example, in rape trials, the clothes worn by the victim have been used as evidence of her complicity with the attack”)
“On a more daily basis, all women are familiar with the way in which they are judged by appearance: virgin or whore, ’slag’ or ‘drag’ are signified in clothes of dress…”
Stereotypes constructed according to appearance. Bound up with ensuing identity.
Pg 8
Visual images are one way in which our understandings of gender relations are organised.
Eg photographs represent the world in a way that becomes a social reality. Don’t just reflect existing realities, but shape reality. Therefore images of women in fine art photography, fashion photography, editorial photography and so on, have a large influence on how we see the female body and what meaning we derive from it. Visual codes.
Pg 9
“An understanding of femininity as contradictory, shifting and subject to conflict is important if we want to change systems of representation as well as to explain them.”
Pg 10
Important to also look for what may be hidden/suppressed within a discourse, as well as what is clearly visible. “Femininity is not necessarily constructed in the same way for all women, not are they addressed equally by systems of representation.”
Pg 11
Pictures, photographs, films etc not just about organising social reality, also for entertainment. Who takes pleasure from them? How?
Often been pointed out that “dominant visual culture…addresses a heterosexual male spectator”.
(See also John Berger: 1972:54 “In the average European oil painting of the nude the principal protagonist is never painted. He is the spectator in front of the picture and he is presumed to be a man. Everything is addressed to him. Everything must appear to be the result of his being there. It is for him that the figures have assumed their nudity. But he, by definition, is a stranger – with his clothes still on.”)
Not just erotic spectating…also about control and power. Women placed in a frame, posed, but the male spectator is hidden. “Looking without being seen” Voyeurism?
Pg 12 “The dominant modes of looking in capitalist and patriarchal culture have been linked to surveillance and control over those perceived as inferior: children, servants, workers and women” (re Foucault, Discipline and Punish: The Birth of the Prison 1977 pg 170-171)